The first two generations of AirPods have no active noise reduction function, and the sound quality is also inferior to the earbuds manufactured by Sennheiser and Sony. AirPods has lost some of the TWS earbuds market for these insufficiencies, and the new AirPods Pro is a powerful weapon for Apple to regain the market. The function of active noise reduction and improved sound quality will make AirPods Pro more competitive in the TWS earbuds market, and the upgrade on the chip will allow Siri to provide more services to users, which will upgrade the interaction experience for consumers.

To gain access to a larger TWS earbuds market, manufacturers must increase their research capabilities to meet the growing needs of consumers. In terms of standby time, matching speed, range of application, noise reduction function, sound quality, and controllable content of headphones, improving matching speed, expanding application range, increasing earphone controllable content and noise reduction function will most significantly enhance consumers' experience.

The more convenient the connection and the more stable the connection, the wider the applicable scene of the TWS earbuds, and it may become the most preferred earphones for consumers in the future. Since its inception, the market value of TWS earbuds has soared and is expected to become the highest value headsets in 2020.

Supplier identity will be the profit basis of upstream companies

At present, the mainstream TWS earbuds on the market are from Apple, Samsung and Jabra. And other manufacturers in the TOP 10 of TWS earbuds market are Xiaomi, QCY, PhD, JBL, JLab, Beats and Huawei. Due to the different specifications of the TWS earbuds of various brands, the components used generally need to be customized, and the supplier identity will become a necessary condition for the upstream enterprises of TWS earbuds to enter the industry chain.